Ethan Perry, Alexandra Pollock, Tom Williams
International Conference on Human-Computer Interaction
Public, large-screen touch displays offer advertisers, social activist groups, and other organizations a distinct opportunity to communicate their message interactively to users. While previous research has sought to identify strategies for encouraging users to interact with these displays, it is not clear how different levels or types of engagement may be encouraged by different solicitation strategies. Moreover, it is also not yet understood how the effectiveness of these strategies may depend on the nature of the content to interact with. In this research, we consider specifically how users may be encouraged to engage with mental health focused content presented on these types of displays, and propose an experiment for exploring the effectiveness of different context-sensitive solicitation strategies.